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Distribution Channels
Julian Dent
Kogan Page
ISBN : 9780749452568
Distribution Channels explains to readers how to get their products and services to market through the best routes or distribution channels.
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Fashion Brands - 2nd ed.
Mark Tungate
Kogan Page
ISBN : 9780749453053
This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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The New Boss
Peter Fischer
Kogan Page
ISBN : 9780749452704
For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused.
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Venture Capital Funding - 2nd ed.
Stephen Blommfield
Kogan Page
ISBN : 9780749452308
Aimed at SMEs looking to raise new finance, Venture Capital Funding provides a detailed examination of the funding options available, the most effective approaches to venture capitalists, and new material on the legal and regional perspectives.
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Questionniare Design - 2nd ed.
Ian Brace
Kogan Page
ISBN : 9780749450281
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere.
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Bridging the Culture Gap - 2nd ed.
Cannings
Kogan Page
ISBN : 9780749452742
Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator.
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