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Fashion Marketing
Mike Easey
Wiley-Blackwell
ISBN : 9781405139533
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a ...
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Historic House Museums
Sherry Butcher-Younghans
Oxford University Press
ISBN : 0195106601
Serving both as a hands-on guide and reference, this book examines these problems, offering practical advice and solutions which can be easily implemented. Its useful "lessons" include governance, where to find help, care of collections, conservation, security, and interpretation--all designed to increase the professionalism of the historic house museum.
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