Tous les ebooks de la collection "Management for Professionals" - Springer


233 résultat(s)

Platform Business Models


R. Srinivasan


This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book...


Parution : 2021-06-13

Understanding China’s Real Estate Markets


Tobias Just , Bing Wang


China’s economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed remarkably, with cities expanding both vertically and horizontally, and the physical environment acting as a medium for unprecedented...


Parution : 2021-06-07

Digitalization


Daniel R. A. Schallmo , Joseph Tidd


What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential...


Parution : 2021-05-29

The Evolution of Yield Management in the Airline Industry


Ben Vinod


This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control...


Parution : 2021-05-28

Critical Thinking for Managers


Radu Atanasiu


This book discusses critical thinking as a tool for more compassionate leadership, presenting tried and tested methods for managing disagreement, for anticipating and solving problems, and for enhancing empathy. Employing a lighter tone of voice than most management...


Parution : 2021-05-10

Pricing Export Credit


Claudio Franzetti


Pricing of export credit is a challenge in the globalised world trade. Annual premia represent billions of euros or dollars and may determine competition. This book develops a rigorous new framework for pricing export credit products, e.g. buyer and supplier credit...


Parution : 2021-05-07

B2B Marketing


Uwe G. Seebacher


This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations,...


Parution : 2021-05-03

AI for the Good


Stefan H. Vieweg


While technology advances at a high pace in the age of machine learning, there is a lack of clear intent and framing of acceptable ethical standards. This book brings together the complex topic of "good" technology in a cross-functional way, alternating between theory...


Parution : 2021-04-24

The Corporate Newsroom


Christoph Moss


Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical...


Parution : 2021-04-13

Principles of Chinese Management


Haibo Hu


This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts. Firstly, it systematically reviews the excellent management ideas in traditional Chinese culture from the perspective of modern...


Parution : 2021-04-02

An Insider's Guide to Place Branding


Florian Kaefer


This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends...


Parution : 2021-03-29

The Fundamental Elements of Strategy


Xiu-Bao Yu


This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a...


Parution : 2021-03-29

Creating Innovation Spaces


Patrick Glauner , Volker Nestle , Philipp Plugmann


This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical engineering, medical technology and law, share their experiences with enabling and...


Parution : 2021-02-08

Uses and Limitations of the AHP Method


Eloy Hontoria , Nolberto Munier


This book examines the Analytical Hierarchy Process (AHP) method, its varied uses, as well as its limitations for solving real-world scenarios. While the simplicity of the method compels users to find shortcuts to a real-world problem, it also leads to obtaining wrong...


Parution : 2021-02-05

New Work, Transformational and Virtual Leadership


Marc Helmold


The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe. Enterprises are working across country and cultural borders alongside complex supply and demand networks. Global incidents such as...


Parution : 2021-01-13

Understanding China’s Real Estate Markets


Tobias Just , Bing Wang


China’s economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed significantly, with cities expanding both vertically and horizontally in order to offer more space for residents, office and industrial...


Parution : 2021-01-05

The Two Sides of the Business Family


Torsten Groth , Tom A. Rüsen , Arist Von Schlippe


This book focuses on a central success factor for family businesses: maintaining the decision-making ability over generations while not jeopardizing the business due to family conflict, inefficient governance structures, or lack of identification. The authors identify...


Parution : 2021-01-04

Capital, Systems, and Objects


Richard Thomas Watson


This book provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success. Many organizations are currently addressing two important...


Parution : 2020-12-01

Patent Management


Martin A. Bader , Oliver Gassmann , Mark James Thompson


This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information...


Parution : 2020-11-28

Corporate Sustainability in Practice


Melissa Demartini , Paolo Taticchi


Building better organisations, with a clear sense of purpose, is a common challenge faced by many entrepreneurs and executives in industry. A fully integrated corporate sustainability strategy can help organisations to better manage risks, to win business opportunities...


Parution : 2020-11-24
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