Tous les ebooks d'Hermawan Kartajaya en PDF et EPUB


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Marketing 4.0


Hermawan Kartajaya , Philip Kotler , Iwan Setiawan , Marc Vandercammen


Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont développé de nouvelles technologies pour mieux comprendre les décisions des...


Parution : 2020-06-08
Télécharger le livre :  Marketing 4.0

Marketing 4.0


Hermawan Kartajaya , Philip Kotler , Iwan Setiawan


Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...


Parution : 2016-11-17
Télécharger le livre :  Marketing 3.0

Marketing 3.0


Hermawan Kartajaya , Philip Kotler , Iwan Setiawan


Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...


Parution : 2010-03-30
Télécharger le livre :  Attracting Investors

Attracting Investors


Hermawan Kartajaya , Philip Kotler , S. David Young


Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...


Parution : 2004-10-08

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