Tous les ebooks de Philip Kotler en PDF et EPUB

19 résultat(s)

Marketing 4.0

Hermawan Kartajaya , Philip Kotler , Iwan Setiawan , Marc Vandercammen

Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont développé de nouvelles technologies pour mieux comprendre les décisions des...

Parution : 2020-05-27
Télécharger le livre :  Réussir le défi de l'innovation

Réussir le défi de l'innovation

Philip Kotler , Fernando Trias De Bes

Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché qui est aujourd'hui en évolution rapide. Winning at Innovation...

Parution : 2016-06-24
Télécharger le livre :  Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations

Philip Kotler , Joel I. Shalowitz , Robert J. Stevens

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems     There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems.  The all new second edition...

Parution : 2020-12-31
Télécharger le livre :  H2H Marketing

H2H Marketing

Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Parution : 2020-12-12
Télécharger le livre :  Marketing 4.0

Marketing 4.0

Hermawan Kartajaya , Philip Kotler , Iwan Setiawan

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...

Parution : 2016-11-17
Télécharger le livre :  Democracy in Decline

Democracy in Decline

Philip Kotler

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook...

Parution : 2016-06-17
Télécharger le livre :  The Quintessence of Strategic Management

The Quintessence of Strategic Management

Roland Berger , Nils Bickhoff , Philip Kotler

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives...

Parution : 2016-05-18
Télécharger le livre :  Transformational Sales

Transformational Sales

Marian Dingena , Philip Kotler , Waldemar Pfoertsch

?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational...

Parution : 2015-09-11
Télécharger le livre :  Winning Global Markets

Winning Global Markets

Philip Kotler , Milton Kotler

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...

Parution : 2014-08-06
Télécharger le livre :  Market Your Way to Growth

Market Your Way to Growth

Philip Kotler , Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing...

Parution : 2012-12-17
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