Tous les ebooks de Philip Kotler en PDF et EPUB

16 résultat(s)

Marketing 4.0

Hermawan Kartajaya , Philip Kotler , Iwan Setiawan , Marc Vandercammen

Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont développé de nouvelles technologies pour mieux comprendre les décisions des...

Parution : 2020-06-08

Réussir le défi de l'innovation

Philip Kotler , Fernando Trias De Bes

Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché qui est aujourd'hui en évolution rapide. Winning at Innovation...

Parution : 2016-06-24
Télécharger le livre :  Marketing 4.0

Marketing 4.0

Hermawan Kartajaya , Philip Kotler , Iwan Setiawan

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...

Parution : 2016-11-17

Democracy in Decline

Philip Kotler

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy...

Parution : 2016-06-17

The Quintessence of Strategic Management

Roland Berger , Nils Bickhoff , Philip Kotler

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives...

Parution : 2016-05-18

Transformational Sales

Marian Dingena , Philip Kotler , Waldemar Pfoertsch

?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational...

Parution : 2015-09-11
Télécharger le livre :  Winning Global Markets

Winning Global Markets

Philip Kotler , Milton Kotler

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...

Parution : 2014-08-06
Télécharger le livre :  Market Your Way to Growth

Market Your Way to Growth

Philip Kotler , Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing...

Parution : 2012-12-17
Télécharger le livre :  Good Works!

Good Works!

David Hessekiel , Philip Kotler , Nancy Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating...

Parution : 2012-05-23
Télécharger le livre :  Marketing 3.0

Marketing 3.0

Hermawan Kartajaya , Philip Kotler , Iwan Setiawan

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...

Parution : 2010-03-30
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