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Télécharger le livre :  Designing Brand Identity

Designing Brand Identity

Alina Wheeler

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and...

Parution : 2017-08-29
Télécharger le livre :  Graphic Design School

Graphic Design School

David Dabner , Sandra Stewart , Abbie Vickress

The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical...

Parution : 2017-04-13
Télécharger le livre :  Understanding Color

Understanding Color

Linda Holtzschue

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated...

Parution : 2016-12-20
Télécharger le livre :  Advertising by Design

Advertising by Design

Robin Landa

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as...

Parution : 2016-11-08

Graphisme en France 2016 (English version)


The 22nd edition of the review Graphisme en France is now available online in English, published by the Centre national des arts plastiques (Cnap), and explores the question of research within the field of graphic design and typography. Research comes in many forms and...

Parution : 2016-08-18
Télécharger le livre :  Meggs' History of Graphic Design

Meggs' History of Graphic Design

Philip B. Meggs , Alston W. Purvis

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of...

Parution : 2016-05-16
Télécharger le livre :  Graphisme en France 2015 (english)

Graphisme en France 2015 (english)


Every year since 1994, scholars, critics and graphics professionals share their works on major themes that animate the graphic creation in France. the journal Graphics in France, annual review for all professional graphic design and communication. This 21st edition of...

Parution : 2015-11-12
Télécharger le livre :  Becoming a Graphic and Digital Designer

Becoming a Graphic and Digital Designer

Steven Heller , Veronique Vienne

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job...

Parution : 2015-04-15
Télécharger le livre :  Packaging Sustainability

Packaging Sustainability

Wendy Jedlicka

How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by...

Parution : 2015-03-05
Télécharger le livre :  The Perception of Pictures

The Perception of Pictures

Margaret A. Hagen

Durer's Devices: Beyond the Projective Model of Pictures is a collection of papers that discusses the nature of picture making and perception. One paper presents a perceptual theory of pictorial representation in which cultural and historical options in styles of...

Parution : 2014-05-10
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