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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your...
Nine Practices of the Successful Security Leader lays out a series of best practices for security managers. Collected from interviews with security leaders at public and private sector organizations, ranging from small- and mid-size all the way up to large international...
Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe...
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first...
In 1450, all Europe's books were handcopied and amounted to only a few thousand. By 1500 they were printed, and numbered in their millions. The invention of one man - Johann Gutenberg - had caused a revolution. Printing by movable type was a discovery waiting to...
Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines...
Oil makes the world work. It has become so vital that even a small reduction in output can cause economic chaos. We know that our reliance on oil is potentially disastrous but what we are less clear about is the terrible damage it inflicts on the countries that produce...
Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and...
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