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Competing by Design


Mark B. Nadler , David Nadler , Michael Tushman


If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to be. On the one hand, competition is more intense than...

Parution : 1997-07-10
Format(s) : PDF, ePub
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