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Biographie et livres de Zuzana Helinsky

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Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.
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A Short-Cut to Marketing the Library

Zuzana Helinsky


Chandos Publishing

2014-01-23

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Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise...

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