Neuroleadership

A Journey Through the Brain for Business Leaders

Argang Ghadiri, Andreas Habermacher, Theo Peters


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This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that understanding the brain can give leaders new and powerful insights into human behaviour and how to effectively tap into that knowledge to generate better returns in business. The book approaches the background, history, and major thinkers in the field, but also reassesses the fundamental concept of neuroleadership. The authors look into the fundamental basic needs of human beings, how they are represented in the neural networks, and how this manifests in motivational drives. The book also focuses explicitly on how impactful organisational tools can be from the viewpoint of the brain. By following this methodology, the reader will be able to use the knowledge of neuroscience at the workplace to better address individuals’ brains and hence tap into the full power of brains in business.

Détails
Auteur
Argang  Ghadiri , Andreas  Habermacher , Theo  Peters
Marque
Springer
Collection
Management for Professionals
Parution
2013-01-26
Pages
156 pages
EAN papier
9783642301643
Langue
Anglais
Informations ebook
EAN EPUB
9783642301650
Prix
52,74 €
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Nb pages copiables 1
Nb pages imprimables 15
Taille du fichier 1372 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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