Détails
Collection
n.c
Parution
2019-03-08
Pages
199 pages
EAN papier
9783319912646
Langue
Anglais
Informations ebook
EAN PDF
9783319912653
Prix
147,69 €
En savoir plus
Nb pages copiables 1
Nb pages imprimables 19
Taille du fichier 5519 Ko
EAN EPUB
9783319912653
Prix
147,69 €
En savoir plus
Nb pages copiables 1
Nb pages imprimables 19
Taille du fichier 707 Ko
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Carme Moreno-Gavara is a Global Digital Marketing Manager with experience in Research and e-Commerce. Carme is a graduate from Stanford Business School, USA. She also graduated from London Fashion School, UK, and from the Open University of Catalonia, Spain, where she currently teaches Business and Entrepreneurship. She has written and co-authored white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. Carme also serves as a reviewer and associate editor of several international journals in the marketing field, and is an international board member of Women Entrepreneurs of America.

Ana Isabel Jimenéz-Zarco is Associate Professor of Innovation and Marketing at the Open University of Catalonia and part-time Professor in the Marketing Department at Comillas Pontifical University, Spain. Her main areas of research are entrepreneurship, the value co-creation process, business and social innovation, brand image and identity, and technology adaptation and diffusion processes.


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