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This book provides an overview of data mining methods demonstrated by software. Knowledge management involves application of human knowledge (epistemology) with the technological advances of our current society (computer systems) and big data, both in terms of collecting data and in analyzing it. We see three types of analytic tools.  Descriptive analytics focus on reports of what has happened.  Predictive analytics extend statistical and/or artificial intelligence to provide forecasting capability.  It also includes classification modeling.  Diagnostic analytics can apply analysis to sensor input to direct control systems automatically.  Prescriptive analytics applies quantitative models to optimize systems, or at least to identify improved systems.  Data mining includes descriptive and predictive modeling.  Operations research includes all three.  This book focuses on descriptive analytics.

The book seeks to provide simple explanations and demonstration of some descriptive tools.  This second edition provides more examples of big data impact, updates the content on visualization, clarifies some points, and expands coverage of association rules and cluster analysis.  Chapter 1 gives an overview in the context of knowledge management.  Chapter 2 discusses some basic software support to data visualization.  Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.  Chapter 5 demonstrates association rule mining.  Chapter 6 is a more in-depth coverage of cluster analysis. Chapter 7 discusses link analysis.  

Models are demonstrated using business related data.  The style of the book is intended to be descriptive, seeking to explain how methods work, with some citations, but without deep scholarly reference.  The data sets and software are all selected for widespread availability and access by any reader with computer links.


Détails
Auteur
Georg  Lauhoff , David L.  Olson
Marque
Springer
Collection
Computational Risk Management
Parution
2019-05-06
Pages
130 pages
EAN papier
9789811371806
Langue
Anglais
Informations ebook
EAN PDF
9789811371813
Prix
137,14 €
En savoir plus
Nb pages copiables 1
Nb pages imprimables 13
Taille du fichier 6267 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9789811371813
Prix
137,14 €
En savoir plus
Nb pages copiables 1
Nb pages imprimables 13
Taille du fichier 28211 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Auteur(s) du livre


Defaut-Illustration Georg Lauhoff
Defaut-Illustration David L. Olson
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