Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

Frank Frohmann

  • Springer

  • Date de publication : 2023-03-03

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Détails
Auteur
Frank  Frohmann
Marque
Springer
Collection
n.c
Parution
2023-03-03
Pages
338 pages
EAN papier
9783031245909
Langue
Anglais
Informations ebook
EAN PDF
9783031245916
Prix
63,29 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 33
Taille du fichier 6666 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9783031245916
Prix
63,29 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 33
Taille du fichier 4342 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Auteur(s) du livre


Defaut-Illustration Frank Frohmann
Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).
Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.

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