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Proceedings of the 13th Global Islamic Marketing Conference, October 2022
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter.
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Veland Ramadani is a Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research interests include entrepreneurship, small business management and family businesses. He authored or co-authored more than hundred twenty research articles, eighty book chapters, twelve textbooks and twenty-five edited books. He has published in Journal of Business Research, Technological Forecasting and Social Change, Review of Managerial Science, Technology in Society, International Journal of Entrepreneurial Behavior & Research, among others. He has received the Award for Excellence 2016 - Outstanding Paper by Emerald Group Publishing. In 2017, he was appointed as a member of the Supervisory Board of Development Bank of North Macedonia, where for ten months served as an acting Chief Operating Officer (COO) as well. He was ranked, three times in a row, among World's Top 2% of the most influentialresearchers prepared by Elsevier & Stanford University, USA.
Baker Ahmad Alserhan is Professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in this discipline: ‘The Principles of Islamic Marketing’. He is also President of the International Islamic Marketing Association (IIMA) and Chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He is founder of two academic journals -- Journal of Islamic Marketing and Journal of Islamic Marketing and Branding -- and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, public speaker, and consultant with research interests in Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies.
Léo-Paul Dana is Professor at Dalhousie University, and also at ICD Business School Paris. A graduate of McGill University and HEC-Montreal, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD. He has published extensively in a variety of journals including Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change.
Jusuf Zeqiri is Associate Professor of Marketing and International Business at the Southeast European University, North Macedonia. He has more than 20 years of teaching experience at various institutions. He has been teaching for 18 years at undergraduate and graduate levels at South-East European University and has held lectures as a visiting professor at many domestic and international educational institutions in Southeast Europe. He has supervised several master's and doctoral theses. His research interest includes marketing and international business. He has published many research papers in peer-reviewed scientific journals and is a reviewer for many international journals. Dr. Zeqiri is on the editorial board of theBusiness System Research Journal and is an associate editor for the International Journal of Islamic Marketing and Branding.
Hasan Terzi is Assistant Professor in Marketing at Karabuk University in Turkey. He has been at Qatar University in 2015-2016 for one year as a researcher under a fellowship program granted by TÜBITAK (The Scientific and Technological Research Council of Turkey). His studies address postmodernism, consumer culture, and socio-cultural dimensions of consumption, especially the role of religion on consumer behaviour.
Bayirli Mehmet is Assistant Professor in International Trade and Business Department at Alanya Alaaddin Keykubat University in Turkey. He received his master's degree in international trade and business at Göteborg University, and he obtained his PhD in Tourism Management at Akdeniz University. His research areas are international marketing, export marketing, brand valuation, and Islamic marketing.
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