The Two But Rule

Revitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas

In today's high-stakes world of R&D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team's approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you The Two But Rule: Turn Negative Thinking Into Positive Solutions, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.

In The Two But Rule veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders whose teams are trapped in counterproductive criticism cycles, offering a refreshing, easy-to-understand, and engaging alternative to the toxic positivity that plagues so many organizations.

You'll discover how to address criticisms like "But that’s too expensive" or "But that won’t work" and use them to refine your idea and polish it into a gem worthy of attention and implementation.  In the book, you'll also find:

• Innovative Problem-Solving Strategies: Learn how to convert team criticism into innovative solutions and opportunities.
• Tips for Countering Toxic Positivity: Navigate beyond blind optimism to embrace diverse perspectives, enhancing problem-solving.
• Engaging and Practical Advice: Implement the intoxicatingly fun "Two But Rule" for immediate positive impact on your team dynamics.
• Ways to Encourage Innovation at Any Level: Foster a culture of positive contribution and creative momentum whether you're managing a small team or leading a large organization.