Profil
Mes achats
Découvrez plus de 300 000 ebooks aux formats pdf epub, audio en telechargement ou en lecture streaming. Nous vous avons sélectionné nos coups de cœur toutes categories confondues et mettons en avant l'actualité de la litterature française et internationale.
voir toutes les nouveautés
Nouveautés de la semaine
Recherche avancée
Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Ce livre est protégé contre la rediffusion à la demande de l'éditeur (DRM).
La solution LCP apporte un accès simplifié au livre : une clé d'activation associée à votre compte client permet d'ouvrir immédiatement votre livre numérique.
Les livres numériques distribués avec la solution LCP peuvent être lus sur :
La solution Adobe consiste à associer un fichier à un identifiant personnel (Adobe ID). Une fois votre appareil de lecture activé avec cet identifiant, vous pouvez ouvrir le livre avec une application compatible.
Les livres numériques distribués avec la solution Adobe peuvent être lus sur :
mobile-and-tablet Pour vérifier la compatibilité avec vos appareils,consultez la page d'aide
Androniki Kavoura is Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing, and tourism marketing. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture & Communication, and 'Tourismos'. She is also Conference Chair of the International Conference on Strategic Innovative Marketing and Tourism.
Teresa Borges-Tiago is Assistant Professor at the University of Azores (Portugal) and Invited Professor at NOVA Information Management School (NOVA IMS, Portugal). She has a Ph.D. in Economics and Business Sciences and teaches marketing courses. She is Research Fellow at the Centre of Applied Economics Studies of the Atlantic—the University of the Azores and Advance/CSG, ISEG—Lisbon University (Portugal). Her main research interests include digital marketing, consumer behavior, and tourism. She has published articles in peer-reviewed scientific international journals such as the Journal of Business Research, Tourism Review, International Journal of Hospitality Management, Business Horizon, and Tourism Management. In addition, she belongs to the editorial boards of Tourism Review and Journal of Hospitality Tourism Insights.
Flavio Tiago is Regional Director of Science and Technology of the Azores Government. He has been Professor at the University of the Azores (Portugal) since 2006. He holds a Ph.D. in Economics and Business Sciences and is researcher at ISEG's ADVANCE center and CEEAplA Azores. He was also Chairman of the Founding Board of Directors of NONAGON. He has promoted and participated in several studies and projects with publications in leading international journals, such as the Journal of Business Research, Tourism Review, Tourism Management, and Business Horizon.
Restez informé(e) des événements et promotions ebook
Paiements sécurisés