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The Obama Victory

How Media, Money, and Message Shaped the 2008 Election

Bruce W. Hardy, Kathleen Hall Jamieson, Kate Kenski


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Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

Détails
Auteur
Bruce W.  Hardy , Kathleen Hall  Jamieson , Kate  Kenski
Marque
Oxford University Press
Collection
n.c
Parution
2010-07-14
Pages
n.c
EAN papier
9780195399561
Langue
Anglais
Informations ebook
EAN PDF
9780199750429
Prix
15,20 €
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Nb pages imprimables 0
Taille du fichier 4536 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9780199779857
Prix
14,36 €
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Nb pages copiables 0
Nb pages imprimables 0
Taille du fichier 6984 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004). Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team. Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.
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