Détails
Marque
Collection
n.c
Parution
2020-11-26
Pages
304 pages
EAN papier
9780192639400
Langue
Anglais
Informations ebook
EAN PDF
9780192639400
Prix
32,85 €
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Nb pages copiables 0
Nb pages imprimables 0
Taille du fichier 18749 Ko
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Auteur(s) du livre


Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail and consumer products businesses globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 25 years in senior roles with some of the world's leading management consulting, marketing, and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School. Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. He is also an associate director of the Consumer Data Research Centre. His own teaching and research has focused primarily on the retail sector for the past 35 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce & omnichannel retailing, innovation & entrepreneurship in retailing, and retail productivity and skills, and has worked with retail businesses, retail industry associations, and governments internationally. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.
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