Profil
Mes achats
Découvrez plus de 300 000 ebooks aux formats pdf epub, audio en telechargement ou en lecture streaming. Nous vous avons sélectionné nos coups de cœur toutes categories confondues et mettons en avant l'actualité de la litterature française et internationale.
voir toutes les nouveautés
Nouveautés de la semaine
Recherche avancée
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Ce livre est protégé contre la rediffusion à la demande de l'éditeur (DRM).
La solution LCP apporte un accès simplifié au livre : une clé d'activation associée à votre compte client permet d'ouvrir immédiatement votre livre numérique.
Les livres numériques distribués avec la solution LCP peuvent être lus sur :
La solution Adobe consiste à associer un fichier à un identifiant personnel (Adobe ID). Une fois votre appareil de lecture activé avec cet identifiant, vous pouvez ouvrir le livre avec une application compatible.
Les livres numériques distribués avec la solution Adobe peuvent être lus sur :
mobile-and-tablet Pour vérifier la compatibilité avec vos appareils,consultez la page d'aide
Sabine Kirchem is the Vice President of Marketing and Communications at DIGITALL (Karlsruhe, Germany). With 30 years of experience, she is well-versed in current trends and technologies. She has also written and published several studies, books, and numerous articles on Customer Management and Marketing.
Dr. Martin Stadelmann is an expert in advanced customer management and has been accompanying companies in multiple industries toward holistic CRM. He is an associate lecturer at the University of St. Gallen (Switzerland), and he has co-founded the executive education program "Master of Advanced Studies in CRM“ at the Zurich University of Applied Sciences, as well as the Swiss CRM Expert Forum.
Mario Pufahl is Chief Sales Officer at DIGITALL and has over 20 years of digitalization experience for DAX, M-DAX, and medium-sized companies. He is a recognized expert, lecturer, management consultant and author of numerous articles, studies and books on sales, CRM and sales controlling.
David Laux is the CEO of DIGITALL, an active business angel and investor in innovative startups, and a member of the advisory board of several European companies. He is a respected visionary leader known for combining a growth focus with innovative thinking and a clear commitment to business objectives with a special human touch.
Restez informé(e) des événements et promotions ebook
Paiements sécurisés