Profil
Mes achats
Découvrez plus de 300 000 ebooks aux formats pdf epub, audio en telechargement ou en lecture streaming. Nous vous avons sélectionné nos coups de cœur toutes categories confondues et mettons en avant l'actualité de la litterature française et internationale.
voir toutes les nouveautés
Nouveautés de la semaine
Recherche avancée
Exploring Strategies and Applications in Contemporary Tourism Markets
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Ce livre est protégé contre la rediffusion à la demande de l'éditeur (DRM).
La solution LCP apporte un accès simplifié au livre : une clé d'activation associée à votre compte client permet d'ouvrir immédiatement votre livre numérique.
Les livres numériques distribués avec la solution LCP peuvent être lus sur :
La solution Adobe consiste à associer un fichier à un identifiant personnel (Adobe ID). Une fois votre appareil de lecture activé avec cet identifiant, vous pouvez ouvrir le livre avec une application compatible.
Les livres numériques distribués avec la solution Adobe peuvent être lus sur :
mobile-and-tablet Pour vérifier la compatibilité avec vos appareils,consultez la page d'aide
José Duarte Santos, PhD, is a seasoned academic and expert in Management with a focus on Marketing. Currently serving as a Senior Lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP), his research spans various facets of modern business, including CRM strategies, digital marketing, and sustainable marketing practices. With numerous publications in esteemed journals and extensive teaching experience, Professor Santos has also authored several influential books in his field. His work focuses on the intersections of technology, consumer behavior, and organizational strategy, offering valuable insights into navigating today's dynamic business landscape.
Bruno Barbosa de Sousa is a distinguished academic with a PhD in Marketing and Strategy. He graduated in Business Management in 2006 and has since held various academic positions. Currently, he serves as a Lecturer at the Polytechnic Institute of Cávado and Ave (IPCA, Portugal) and has previously lectured at the University of Minho. Professor Sousa's research focuses on diverse areas including sustainable development, tourism behavior, organizational performance, and agile marketing. He has authored several books and numerous book chapters, along with contributing to prestigious journals such as Current Issues in Tourism; EuroMed Journal of Business; Annals of Leisure Research; Journal of Cultural Heritage Management and Sustainable Development; Tourism Management Perspectives; Wine Economics and Policy; Journal of Hospitality and Tourism Insights; Journal of Tourism, Heritage & Services Marketing; Journal of Organizational Change Management.
Paulo Botelho Pires holds a PhD in Management, complemented by a Master's degree in Marketing and a Bachelor's degree in Systems Engineering and Computer Science. He is a lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP). With extensive academic experience spanning over two decades, he has contributed significantly to the fields of Management and Marketing, particularly in digital marketing and its various applications. His research interests include artificial neural networks, digital strategies, sales management, and the intersection of technology with marketing practices. Professor Pires is also a prolific author, having published numerous books, book chapters, and articles in reputable journals.
Restez informé(e) des événements et promotions ebook
Paiements sécurisés