Trust and Reputation for Service-Oriented Environments

Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage.

Trust and Reputation for Service-Oriented Environments:

• Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models.
• Details trust and reputation ontologies and databases.
• Explores the dynamic nature of trust and reputation and how to manage them efficiently.
• Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction.
• Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc.
• Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies.
• Offers an accompanying website with lecture notes and PowerPoint slides.

This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.