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Small is the New Big

And 183 Other Riffs, Rants and Remarkable Business Ideas

Seth Godin

Penguin
Date de publication : 2007-06-28

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As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

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Détails

Auteur

Seth Godin

Marque

Penguin

Collection

n.c

Parution

2007-06-28

Pages

352 pages

EAN papier

9780141030531

Langue

Anglais

Informations ebook

EAN EPUB

9780141943459

Prix

9,49 €

Nb pages copiables 35

Nb pages imprimables 35

Taille du fichier 3297 Ko

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Auteur(s) du livre

Seth Godin

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

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