Type Rules!

"Type Rules! is a 'must-have' book for students andprofessionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer andeducator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thoroughintroduction to the principles and practices of typography. Fromthe fundamentals to cutting-edge applications, this Second Editionhas everything today's serious designer needs. Dozens of exercisesreinforce authoritative coverage on such topics as how to selectthe appropriate type for the job, how to set type like a pro, howto avoid common mistakes, and how to design a typeface, as well ashow to fully harness the power of major design packages like AdobeInDesign and QuarkXPress.

This new Second Edition also includes three newfeatures:

• Tech Tips—Instructional sidebars that succinctly explainhow to achieve the covered typographic principles andtechniques
• Type Tips—Expert tips and helpful hints that offerinsightful details on covered topics
• Educational Supplements—Exercises and assignments thatreinforce material and show how to apply techniques in the realworld