Détails
Collection
n.c
Parution
2016-04-28
Pages
352 pages
EAN papier
9781785040412
Langue
Anglais
Informations ebook
EAN EPUB
9781473528840
Prix
14,99 €
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Nb pages copiables 35
Nb pages imprimables 35
Taille du fichier 3686 Ko
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Auteur(s) du livre


Rag Raghunathan is Associate Professor at the University of Texas McCombs School of Business, and one of the most popular bloggers for Psychology Today. He studies theories from psychology, behavioural sciences, decision theory and marketing to explain consumer behaviour. His work has been published in most of the top marketing journals in his field and he is cited in the New York Times and many other popular media.
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