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The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Détails
Auteur
Rajesh  Kumar , A.  Sethi
Marque
Palgrave Macmillan
Collection
n.c
Parution
2016-03-01
Pages
164 pages
EAN papier
9781403967527
Langue
Anglais
Informations ebook
EAN PDF
9781403980571
Prix
52,74 €
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Nb pages copiables 1
Nb pages imprimables 16
Taille du fichier 19302 Ko
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Auteur(s) du livre


Defaut-Illustration Rajesh Kumar
Defaut-Illustration A. Sethi
Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011).

Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.

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