Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Nina Krey, Patricia Rossi


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This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Détails
Auteur
Nina  Krey , Patricia  ROSSI
Marque
Springer
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2017-11-16
Pages
322 pages
EAN papier
9783319687490
Langue
Anglais
Informations ebook
EAN PDF
9783319687506
Prix
210,99 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 32
Taille du fichier 6144 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9783319687506
Prix
210,99 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 32
Taille du fichier 1382 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Auteur(s) du livre


Defaut-Illustration Nina Krey
Defaut-Illustration Patricia ROSSI
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