Gender and Political Marketing in the United States and the 2016 Presidential Election

An Analysis of Why She Lost

Minita Sanghvi


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This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. 

Détails
Auteur
Minita  Sanghvi
Marque
Palgrave Macmillan
Collection
n.c
Parution
2018-05-22
Pages
183 pages
EAN papier
9781137601704
Langue
Anglais
Informations ebook
EAN PDF
9781137601711
Prix
58,01 €
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Nb pages copiables 1
Nb pages imprimables 18
Taille du fichier 2345 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9781137601711
Prix
58,01 €
En savoir plus
Nb pages copiables 1
Nb pages imprimables 18
Taille du fichier 2028 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Auteur(s) du livre


Defaut-Illustration Minita Sanghvi
Minita Sanghvi is Assistant Professor in the Management and Business Department at Skidmore College, USA, where she teaches marketing, gender and politics. Her work has been published in the Journal of Marketing Management and the Advances in Consumer Research.

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