Co-Creation

Reshaping Business and Society in the Era of Bottom-up Economics

Manuel Moritz, Tobias Redlich, Jens P. Wulfsberg


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Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. 

A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. 
Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen 

Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. 
Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth 

Successful leaders will co-create the future. This book is an excellent starting point.
Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG



Détails
Auteur
Manuel  Moritz , Tobias  Redlich , Jens P.  Wulfsberg
Marque
Springer
Collection
Management for Professionals
Parution
2018-11-19
Pages
217 pages
EAN papier
9783319977874
Langue
Anglais
Informations ebook
EAN PDF
9783319977881
Prix
79,11 €
En savoir plus
Nb pages copiables 2
Nb pages imprimables 21
Taille du fichier 7823 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9783319977881
Prix
79,11 €
En savoir plus
Nb pages copiables 2
Nb pages imprimables 21
Taille du fichier 7619 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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