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Changing Market Relationships in the Internet Age


Jean-Jacques Lambin


This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the...

Parution : 2013-04-03
Format(s) : PDF sans DRM
Collection : Hors Collections
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