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Brand and Myth A Cultural-Philosophical Consideration Brands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for...
In EARTHMATE, discover a comprehensive and scientifically grounded approach to sustainability, offering practical solutions for navigating the challenges of a rapidly changing world. This book is not just an exploration of Earth’s ecosystems, but a roadmap for how we...
In this book, Vincent F. Hendricks draws on game theory, behavioral economics and moral philosophy in a scathing critique of what he calls whataboutmeism. A form of egoism in which life is viewed as a zero-sum game. The colleague is promoted; a friend hangs out with...
Anyone who does not know the history of economics cannot think competently about the future of economics. This book offers an introduction to economic history for those looking for more than just dry theory. The author takes you on a journey through the economy, from...
This book offers an assessment of the benefits and contemporary relevance of free trade. With contributions from senior policy-makers—ranging from former prime ministers of Australia and the United Kingdom to ambassadors and political figures who have worked on trade...
How can you become the best team coach you can be? Written by highly experienced and award-winning authors and speakers, this book will help to equip you with the skills and knowledge you need to develop yourself as a professional team coach. It will encourage you to...
This book explores integrated information spaces in the web context and beyond, with a focus on putting theories and principles into practice. The authors illustrate the heightened significance of Information Architecture (IA) and User Experience (UX) in industry and...
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to...
This non-fiction book addresses the major theme of life and death in a unique way: it focuses on the founders of psychotherapy schools and discusses their lifestyle, their style of dying, and their work. How did they live? What trials and tribulations did they go...
This book offers a tour of “the known galaxy”, here defined as the region of interstellar space closest to Earth. The phrase “the known galaxy” has a particular resonance in science fiction, as it refers to the part of the Milky Way that from the perspective of a point...
A dementia diagnosis can be terrifying and debilitating, but this unique book can provide caregivers—whether they are family members or professionals—with practical and simple tools to effectively address behavior and communication issues that may occur when providing...
This book is a comprehensive guide to the classification, design, construction, and maintenance of subsea pipeline systems. It provides an in-depth exploration of offshore pipeline architecture, serviceability, and the rigorous standards required for certification and...
This is the first book on Additive Manufacturing that provides an original theory for the entire subject. It is the culmination of a search for the root cause of manufacturing problems that occur in practice. The author finds a reason why there are only two...
Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL method. Following these three simple steps—Skeleton, Envelope, and...
This book provides fundamental principles, design procedures, and design tools for unmanned aerial vehicles (UAVs) with three sections focusing on vehicle design, autopilot design, and ground system design. The design of manned aircraft and the design of UAVs have some...
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding,...
In this scientific non-fiction book, Rheumatologist and Professor of Experimental Medicine Rainer H. Straub holistically explains a central conflict in the body: why the battle for energy ages us and leads to fatigue, stress, sleep disorders, weight problems, libido...
In 1971, psychologist Philip Zimbardo ran the now famous Stanford prison experiment to show that prison could make normal people behave in pathological ways. Based on the first thorough investigation in the archives of the experiment and on interviews with about half...
Enterprises, as well as individuals, are racing to reap the benefits of AI. However, in most cases, they are doing so without understanding the technology or its implications and risks, which can be significant. Artificial Intelligence: A Guide for Everyone is a step in...
A still sealed wine bottle, a corkscrew, and a smartphone are undoubtedly a promising combination. Notify good friends with one device and extract the cork from the bottle with the other – what more could one want? Perhaps, in addition to quenching the thirst, the...
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