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This oral history reader, designed to supplement texts on the second half of the U.S. history survey, features the words of ordinary people who describe how they shaped, viewed, and remembered American history.
A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that...
We live in an age of crises that are global in scale and potentially apocalyptic in severity, affecting the lives of millions billions of people. Peter Lee examines the struggle for truth at the heart of these crises to show how political leaders attempt to shape...
The Nocebo Effect documents the transformation of normal problems into medical ones and brings out the risks of this inflationary practice. One notable risk is that people labeled as sick may find themselves living up to their label through the alchemy of the nocebo...
The authentic spiritual quest is marked not by certainties but by questions and doubt. Mark Vernon who was a priest, and left an atheist explores the wonder of science, the ups and downs of being 'spiritual but not religious', the insights of ancient philosophy, and God...
12 Nobel Laureates take readers on a tour of some of the everyday issues that can be explored using basic economic principles. Topics include how economic tools can be used to rebuild nations in the aftermath of a war; financing retirement as longevity increases and...
This volume focuses on women's literary history in Britain between 700 and 1500. It brings to the fore a wide range of women's literary activity undertaken in Latin, Welsh and Anglo-Norman alongside that of the English vernacular, demanding a rethinking of the...
The essays in this volume seek to examine the uses to which concepts of genius have been put in different cultures and times. Collectively, they are designed to make two new statements. First, seen in historical and comparative perspective, genius is not a natural fact...
SlutWalk explores representations of the global anti-rape movement of the same name, in mainstream news and feminist blogs around the world. It reveals strategies and practices used to adapt the movement to suit local cultures and contexts and explores how social media...
A follow-up to the popular Graduate Study for the 21st Century , this book seeks to expand professional development to include the personal aspects of daily lives in the humanities. How to Build a Life in the Humanities delves into pressing work-life issues such as...
With a particular focus on their integration paths, political participation and identifications, this book draws on large cross-national surveys of this specific population carried out between 2004 and 2012, as well as in-depth interviews and aggregate statistical data...
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what...
This is the first manifesto for Health Humanities worldwide. It sets out the context for this emergent and innovative field which extends beyond Medical Humanities to advance the inclusion and impact of the arts and humanities in healthcare, health and well-being.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field,...
This engaging study offers fresh readings of canonical Shakespeare plays, illuminating ways stagecraft and language of movement create meaning for playgoers. The discussions engage materials from the period, present revelatory readings of Shakespeare's language, and...
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and...
This compact, forcefully argued work calls Sam Harris, Richard Dawkins, Steven Pinker, and the rest of the so-called 'New Atheists' to account for failing to take seriously the historical record to which they so freely appeal when attacking religion. The popularity of...
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the...
Productive transformation requires seizing the opportunities available and opening new ones in a competitive world. RethinkingProductive Development examines the market failures impeding transformation and the government failures that may make the policy remedies worse...
Risk is a major reason that companies fail in, or fail to enter, China. Packed with case studies, this unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support...
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