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This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies...
Disruptive technologies are revolutionising the supply chain landscape, driving innovation, and unlocking unprecedented value to achieve radical growth and operational excellence. This comprehensive handbook delves into the cutting-edge research and dynamic debates...
Value-based Civilization revolutionizes civilization studies by spotlighting human values as civilization's core and technology as its propelling force. The book's trailblazing "Human Civilization Function" model and "Value-Based Civilization" formula provide incisive...
Am für die Analysis zentralen Begriff der Folgenkonvergenz wird in dem vorliegenden Buch untersucht, inwiefern Studierende ihre Vorstellungen in Aufgabenbearbeitungen einbringen und diese mit der Arbeit mit Definitionen und mathematischen Sätzen vernetzen. Mit...
This book is the first to rigorously explore the specific impact of modern dairy farming on the empowerment of rural women in Bangladesh, highlighting a novel approach to addressing gender inequality. It explores the women empowerment index, which includes five key...
Amidst the global challenges of climate change, rapid urbanization, and resource depletion, there is an urgent need for intelligent and environmentally friendly infrastructure. This ambitious book explores how artificial intelligence (AI) is altering the landscape of...
This book provides an in-depth analysis of cutting-edge research on healthcare applications of explainable machine intelligence. It showcases an array of the most recent findings, applications, and empirical results, utilizing advanced approaches for effective and...
This book offers a comprehensive and integrated view of the global construction sector, using language that is accessible to all interested readers. It explores the historical evolution of construction, the political, economic, social, and technological challenges...
This book offers an unprecedented exploration into the heart of socio-environmental conflicts and mobilisations sparked by extractive projects in Latin America, with a keen focus on Chile’s unique position. It provides readers with a comprehensive understanding of...
This book consists of selected papers presented at the 11th International Conference on Mechanical, Automotive and Materials Engineering (CMAME 2024), held in Bangkok, Thailand, on 18–20 December 2024. Readers find this book a vehicle for the dissemination of...
Reflections on Chinese Culture presents a curated collection of Professor Lou Yulie‘s seven seminal lectures, offering profound insights into the essence of China‘s cultural heritage. This work examines the foundational concepts— including the...
This edited volume considers the role of the political environment in election campaigning and ultimately in the electoral outcomes of half a century of elections in Greece. In each chapter, the authors analyse the political environment of the specific period, discuss...
The book consists of contributions by plenary speakers and other speakers at the ICOSAHOM 2023 which was held at Yonsei University, Korea during Aug 14-18, 2023 . The subjects of the book focus on recent advances on the analysis and applications of spectral and...
This book develops a logic of world-views: belief-systems that shape how we know, interpret, and act in the world. It explores how these frameworks function as sign-systems, models of reality, and normative guides for thought and behavior.This book starts with...
Strategies for an Energy Transition: Planning for a Sustainable Future guides readers through strategic planning for a sustainable energy shift. The book covers optimization of renewable energy systems, sustainable fuel production, and unconventional resources. It also...
Adapting to Urban Heat: Strategies and Tools for Resilience in Low Carbon Cities provides a comprehensive and rigorous examination of the issues associated with adapting to climate change and building urban resilience. The book's editors have gathered an impressive team...
The Revolutionary Psychologist’s Guide to Radical Therapy presents a bold, comprehensive framework for anti-capitalist psychotherapy. Edited by Jon Hook and Frank Gruba-McCallister, this volume features leading voices in radical psychology who challenge the...
Persian Paradigms in Early Modern English Drama examines the concept of early modern globality and the development of European toleration discourse through English representations ofPersian monarchs and Persianate conceptions of hospitality as paradigms of...
Embrace the future of sustainable food production with this comprehensive guide that explores how artificial intelligence and emerging technologies are revolutionizing agriculture. In an era marked by climate change, resource depletion, and population growth,...
Lignin-driven Advanced Materials: The State-of-the-Art offers a pioneering approach to address the multifaceted challenges in the production of lignin-derived materials. This comprehensive book covers the creation of value-added products such as carbon materials,...
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