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This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies...
Disruptive technologies are revolutionising the supply chain landscape, driving innovation, and unlocking unprecedented value to achieve radical growth and operational excellence. This comprehensive handbook delves into the cutting-edge research and dynamic debates...
This book offers an unprecedented exploration into the heart of socio-environmental conflicts and mobilisations sparked by extractive projects in Latin America, with a keen focus on Chile’s unique position. It provides readers with a comprehensive understanding of...
This edited volume considers the role of the political environment in election campaigning and ultimately in the electoral outcomes of half a century of elections in Greece. In each chapter, the authors analyse the political environment of the specific period, discuss...
Reflections on Chinese Culture presents a curated collection of Professor Lou Yulie‘s seven seminal lectures, offering profound insights into the essence of China‘s cultural heritage. This work examines the foundational concepts— including the...
The Revolutionary Psychologist’s Guide to Radical Therapy presents a bold, comprehensive framework for anti-capitalist psychotherapy. Edited by Jon Hook and Frank Gruba-McCallister, this volume features leading voices in radical psychology who challenge the...
This edited book gathers expert scholars and prominent educators from diverse backgrounds and nationalities to foster a rich dialogue on the topic of implementing literature as a tool in English language education. It presents an overview of current trends in literature...
This book provides unique insight into the life and work of Murray N. Rothbard. After detailing his early life and encounters with Ludwig von Mises, it examines how the social and political conditions of the time influenced his thinking and led him toward classical...
How does modern poetry from Donne to Ashbery provide occasions for rethinking the scope and limits of the literary canon? This question is not simply concerned with literature in English but addresses the problem of how texts transform the reader’s experience of...
The book unpacks the European Union’s (EU) connectivity agenda, in the context of global environmental governance, with a particular focus on development partnerships, i. As the world struggles to realise the sustainable development goals (SDGs), mobilizing...
This volume examines the complex interplay of geopolitics, electoral politics, and representative governance across South, Southeast, West, and Central Asia through an intersectional lens. Analyzing electoral developments in Bangladesh, Bhutan, India, Indonesia, Israel,...
This book examines how integrative practices are conceived, described, and taught within the context of STEA+M education. STEA+M education is far more than a disciplinary expansion of STEM education; it is a paradigmatic shift in educational purpose and practice,...
This book overviews the depictions of Hong Kong through the creative lens of arts. Instead of examining how Hong Kong people make arts, it looks into how Hong Kong has been depicted through practice and/or set as the scene in various art forms including videogames,...
This edited volume addresses the opportunities and compelling challenges of human-centered infrastructure for sustainable Industry 5.0 in Asia since it is a region well-positioned to lead the way in the development and adoption of Industry 5.0 owing to its strong...
This book revisits women’s literature in 1922, long hailed as the miracle year of literary modernism, a landmark year of avant-garde innovations in publications that included James Joyce’s Ulysses, T. S. Eliot’s The Waste Land, and Ezra...
This book explores how living in accordance with the main ideals (wealth, fame, social power) of our individualistic meritocratic society comes at the expense of our psychological richness. To protect or restore this richness, the mainstream conception of success has to...
This book examines policy responses to Covid-19 in Uruguay and France, in order to shed light on an important new concept in contemporary political science: political knowledge regimes.This concept considers the link between expertise and policymaking, paying particular...
This book offers a practical guide for creating, funding, and growing a communication or media research lab. Drawing on the insights of experienced lab directors, it covers essential steps—from defining a mission and securing space to navigating funding and...
This collection of essays examines the way complexes and archetypes manifest in the particulars of our personal and social lives. Through theoretical chapters and practical case analyses, the book’s authors provide key insights which address questions of personal...
This book offers a fresh perspective on the relationship between the state and audiovisual industries, particularly in Ireland. It examines the provision of tax credits for films and digital games, highlighting the cultural value...
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