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Se µ?a µ???? ?µ?da, ?a? µe????? f???? a??µ? ?a? se ??a? µe?a??te?? ???a??sµ?, ? p??s???? p??s?p???? e??a? ?p??es? ???? ?a? ???? e??a? p??a?? ?a eµp?a???? se ??p??? s?µe??. O? e? t??t??, e??a? ???s?µ? ?a µ??ete ???sµ??e? a???? ?a? s?µß????? p?? ?a sa? ß????s??? ?a...
??ste ap? e?e????? t??? a????p??? p?? de? µp????? ?a ß???? t? s?st? ap??t?s? e? ß?asµ? ?????; Te??e?te ?t? de? µp??e?te ?a ß?e?te t?? s?st?? ???e?? µ???? ?a te?e??se? ? ?e?t??? ???ta??µa??a ?a? ?a ap????te?te?te p?? de? µp???sate ?a ?pe?asp?ste?te t?? ea?t? sa?;...
?ata???ste ta ßas??? st???e?a t?? s?????t???? a???????s?? (ep?s?? ???st? ?? t?p?p???s? ? s?????t??? a????s?) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? s?????t??? a???????s? e??a? µ?a st?at????? p?? ???s?µ?p??e?ta? ?????? st?? ep??e???se?? ??a t??...
????ste t? d?e?d???t???t?t? sa? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? d?e?d???t???t?ta e??a? ??t???? s?µas?a? st?? epa??e?µat????, p??s?p???? ?a? ?????e?e?a??? µa? s??se??, d??t? µa? ep?t??pe? ?a d?asfa??s??µe ?t? ?? a????e? µa? ?????ta? seßast??...
?ata???ste ta ßas??? st???e?a t?? d?a?e???s?? pe?ate?a??? s??se?? (CRM) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? eta??e?e? µp????? ?a ????et?s??? µ?a st?at????? CRM ??a ?a ?ata???s??? ?a??te?a t?? pe?ate?a?? t??? ß?s? µ?s? t?? e??????? ded?µ????...
?ata???ste ta ßas??? st???e?a t?? ??sta? e?????? t?? ep??e???µat???? s?ed??? (ep?s?? ???st? ?? ep??e???µat??? s??d?? ? s??d?? a??pt????) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? ep??e???µat??? s??d?? e??a? ??a ??????µ??? s??d?? p?? pe?????fe?...
???ete p?? ?a???ete ap?te?esµat???? d?a?e???st?? ????? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? d?a?e???st?? ????? e??a? ??t???? s?µas?a? ??a t?? ep?t???a e??? ?????, ?a??? e??a? ?pe?????? ??a t?? p????aµµat?sµ? ???? t?? d?ast????t?t?? p?? p??pe?...
???ete p?? ?a d?e???ete ap?te?esµat??? ??e??a a????? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? ??e??a a????? µp??e? ?a fa??eta? as?µa?t? ?a? ?????ß??? µ???? t?? ??a???? µ?a? ??a? ep??e???s??, a??? e??a? ap???t?? apa?a?t?t? a????ete ?a p??sd????sete...
? t??ef????? a?a??t?s? e??a? µ?a st?at????? µ???et???? p?? ???s?µe?e? ??a ?a a???sete t? ß?ß??? d?e????se?? sa? ?a? ?a p?????sete t?? ep??e???s? sa? se p??a???? pe??te?, ??t? p?? e??a? apa?a?t?t? ??a t?? a??pt??? t?? ep??e???s?? sa?. ???? p??pe? ?a ???ete p?? ?a t?...
???ete p?? ?a ???s?µ?p??e?te t?? ?e??t? ??p?? Myers-Briggs (MBTI) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? MBTI e??a? ??a ?s???? e??a?e?? p?? sa? ep?t??pe? ?a e?t?p?sete ta ????a??a ?a?a?t???st??? t?? p??s?p???t?t?? sa? ?a? ?a ???s?µ?p???sete ta...
???ete ?a ep???????e?te ap?te?esµat??? st?? e??as?a sa? µ?sa se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? ?a?? ep????????a e??a? ??t???? s?µas?a? ??a t? d?a?e???s? t?? ap?d?s??, t?? ep???s? s??????se?? ?a? t? d?at???s? ????? epa??e?µat???? s??se??....
???ete p?? ?a d??ete ?a? ?a ?aµß??ete a?at??f?d?t?s? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? a?at??f?d?t?s? ap?te?e? a?ap?spast? µ???? t?? pe??ss?te??? s???????? e??as?a??? pe??ßa????t??, e??p??et??ta? s?µa?t??? s??p? st?? a???????s? t?? ap?d?s??...
???ete p?? ?a a?a??tete ap?te?esµat??? se 50 µ???? ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? a???es? ?a?????t?? e??a? µ?a ??t???? s?µas?a? de???t?ta ??a ????? t??? ?a???? d?a?e???st?? ?????: ????????ta? p?te ?a a?a??tete ?a?????ta se ?????? a????p??? ?a sa?...
??t? t? p?a?t??? ?a? s???pt??? ß?ß??? ?a sa? d?d??e? p?? ?a e?d???µ?sete st? ??a sa? d???e?? µ?sa se µ???? 50 ?ept?. ?? p??te? eßd?µ?de? ?a? µ??e? se µ?a ??a ??s? e??as?a? e??a? ??t???? s?µas?a?, ?a??? sa? ep?t??p??? ?a a?apt??ete ?s????? epa??e?µat???? s??se??, ?a...
???ete p?? ?a ???fete t?? t??e?a s???de?t??? ep?st??? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? s???de?t??? ep?st???, p?? ap?te?e? ßas??? p??s???? st? ß????af??? sa? s?µe??µa, e??a? ??a e?a??et??? s?µa?t??? ????af? p?? µp??e? ?a sa? ß????se? ?a...
???ete p?? ?a ????a??e?te st?? te?????? af???s?? ?st????? µ?sa se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? af???s? ?st?????, ? ? d?µ??????a µ?a? s??a?past???? ?st???a? ???? ap? µ?a eta??e?a, µ?a ?p??es?a ? ??a p?????, e??a? ??a ?s???? e??a?e??...
???ete p?? ?a ????a??e?te st?? t???? t?? pe????? µ?sa se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? pe?st??? ep????????a µp??e? ?a sa? ß????se? se p????? ?atast?se?? st?? epa??e?µat??? sa? ???, pa????ta? ??t??? ???? st?? d?ap?a?µate?se??, st? d?a?e???s?...
?ata???ste ta ßas??? st???e?a t?? ?p?de??µat?? ap?t?µ?s?? ?efa?a?a??? st???e??? e?e???t???? (???st? ?a? ?? CAPM) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? ?p?de??µa t?µ?????s?? ?efa?a???????? pe????s?a??? st???e??? e??a? µ?a µa??µat??? µ???d?? p??...
?ata???ste t?? ??s?a t?? ?e???a? pa?????? (ep?s?? ???st? ?? ?e???a st?at?????? s?µpe??f???? ?a? d?ad?ast??? ?e???a ap?f?se??) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? ?e???a pa?????? µe?et? t?? s???pe?e? t?? st?at?????? a????ep?d?as?? (d??ad? t??...
?ata???ste ta ßas??? st???e?a t?? d?a???µµat?? Ishikawa (ep?s?? ???st? ?? d????aµµa ?a?????a???, d????aµµa ?a?????a???, d????aµµa a?t???-ap?te??sµat?? ? Fishikawa) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? d????aµµa Ishikawa e??a? ??a ?s????...
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