Tous les ebooks de Claire Roederer en EPUB et PDF


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Experience as an academic object and managerial realities


Marc Filser , Claire Roederer


Over the last forty years, the field of customer experience has been the focus of considerable research, highly diverse perspectives, and numerous managerial applications. Hybrid contexts combining both brick-and-mortar and digital experiential contexts explain this to...

Parution : 2023-12-11
Format(s) : epub sans DRM
Éditeur : Éditions EMS
Collection : Societing
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24,99
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Marketing and experiential consumption


Claire Roederer


Dimensions of experience as a key to successful experiential strategiesFirst discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions when they consume, with the idea that we seek to enjoy...

Parution : 2013-05-02
Format(s) : PDF sans DRM
Éditeur : Éditions EMS
Collection : Societing
J'achète
16,99

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