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Télécharger le livre :  The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook


Joseph Sugarman , Joseph Sugarman


Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who...

Parution : 2012-06-19
Format(s) : PDF, ePub
Éditeur : Wiley
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26,00
Télécharger le livre :  The Do-It-Yourself Lobotomy
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The Do-It-Yourself Lobotomy


Tom Monahan


An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan...

Parution : 2002-10-24
Format(s) : PDF
Éditeur : Wiley
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49,60
Télécharger le livre :  Beyond Listening
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Beyond Listening


Bonnie Goebert


A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie...

Parution : 2002-04-22
Format(s) : PDF
Éditeur : Wiley
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45,30

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