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Télécharger le livre :  Managing Creative People
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Managing Creative People


Gordon Torr


A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the...

Parution : 2011-01-19
Format(s) : ePub
Éditeur : Wiley
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34,44
Télécharger le livre :  An Advertiser's Guide to Better Radio Advertising
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An Advertiser's Guide to Better Radio Advertising


Mark Barber , Andrew Ingram


There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and...

Parution : 2006-02-03
Format(s) : PDF
Éditeur : Wiley
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48,72

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