Tous les ebooks de Colin L. Campbell en PDF


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Télécharger le livre : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L. Campbell

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on...

Parution : 2017-01-11
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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210,99 €
Télécharger le livre : Marketing in Transition: Scarcity, Globalism, & Sustainability
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Marketing in Transition: Scarcity, Globalism, & Sustainability

Colin L. Campbell

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and...

Parution : 2015-06-03
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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94,94 €

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