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Biographie et livres de Lynne Eagle

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Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of this activity. Within this broad area, she is active in
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Téléchargez le livre : Broadening Cultural Horizons in Social Marketing
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Broadening Cultural Horizons in Social Marketing

Abhishek Bhati , Lynne Eagle , Rachel Hay

Springer

2020-11-09

PDF, ePub

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural...

147,69 €

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Télécharger le livre : The SAGE Handbook of Marketing Ethics
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The SAGE Handbook of Marketing Ethics

Stephan Dahl , Patrick De Pelsmacker , Lynne Eagle , Charles R Taylor

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has...

Parution : 2020-10-05
Format(s) : PDF, ePub
Éditeur : SAGE Publications Ltd
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107,93 €
Télécharger le livre : Marketing Ethics & Society
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Marketing Ethics & Society

Stephan Dahl , Lynne Eagle

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception,...

Parution : 2015-09-15
Format(s) : PDF, ePub
Éditeur : SAGE Publications Ltd
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55,20 €

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