Tous les ebooks de M. Mercedes Galan-Ladero en PDF et EPUB


3  résultat(s)
Télécharger le livre : Responsible Consumption and Sustainability
Ajouter à ma liste d'envies

Responsible Consumption and Sustainability

Enrique Carlos Bianchi , M. Mercedes Galan-Ladero , Ana Lanero Carrizo , Jose Luis Vazquez Burguete

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and...

Parution : 2023-07-11
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
58,01 €
Télécharger le livre : Applied Social Marketing and Quality of Life
Ajouter à ma liste d'envies

Applied Social Marketing and Quality of Life

M. Mercedes Galan-Ladero , Reynaldo G. Rivera

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been...

Parution : 2021-12-02
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Applying Quality of Life Research
J'achète
147,69 €
Télécharger le livre : Case Studies on Social Marketing
Ajouter à ma liste d'envies

Case Studies on Social Marketing

Helena M. Alves , M. Mercedes Galan-Ladero

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental...

Parution : 2019-02-20
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Management for Professionals
J'achète
73,84 €

Restez informé(e) des événements et promotions ebook

Paiements sécurisés

Paiements sécurisés