Tous les ebooks d'Isabell Koinig en PDF et EPUB


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Télécharger le livre : Media and Change Management
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Media and Change Management

Sandra Diehl , Matthias Karmasin , Isabell Koinig

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being...

Parution : 2022-02-15
Format(s) : PDF, ePub
Éditeur : Springer
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167,99 €
Télécharger le livre : Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig

Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their...

Parution : 2016-03-09
Format(s) : PDF
Éditeur : Springer Gabler
Collection : Forschungsgruppe Konsum und Verhalten
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52,49 €

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