Tous les ebooks de Krzysztof Kubacki en PDF et EPUB


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Télécharger le livre : Segmentation in Social Marketing
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Segmentation in Social Marketing

Timo Dietrich , Krzysztof Kubacki , Sharyn Rundle-Thiele

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their...

Parution : 2016-10-21
Format(s) : PDF, ePub
Éditeur : Springer
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137,14 €
Télécharger le livre : Formative Research in Social Marketing
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Formative Research in Social Marketing

Krzysztof Kubacki , Sharyn Rundle-Thiele

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus...

Parution : 2016-10-07
Format(s) : PDF, ePub
Éditeur : Springer
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126,59 €
Télécharger le livre : Ideas in Marketing: Finding the New and Polishing the Old
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Ideas in Marketing: Finding the New and Polishing the Old

Krzysztof Kubacki

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,...

Parution : 2014-10-25
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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210,99 €

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