Natalia Kucirkova is Professor of Reading at the Open University, UK, and Professor of Early Childhood at the University of Stavanger, Norway. Her research concerns innovative ways of supporting children’s book reading, digital literacy, and exploring the role of personalisation in the early years. She co-edits the Bloomsbury Book Series 'Children’s Reading and Writing on Screen' and the journal Literacy published by Wiley. Natalia’s research takes place collaboratively across academia, commercial and third sectors. She is author of 'Digital Personalization in Early Childhood' (Bloomsbury) and 'How and Why to Read and Create Children's Digital Books' (UCL Press) and currently blogs for Huffington Post and Psychology Today.