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Télécharger le livre : Proceedings of the 1997 World Marketing Congress
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Proceedings of the 1997 World Marketing Congress

Ajay K. Manrai , Samsinar Md Sidin

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...

Parution : 2015-06-25
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €
Télécharger le livre : Global Perspectives in Marketing for the 21st Century
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Global Perspectives in Marketing for the 21st Century

Ajay K. Manrai , H. Lee Meadow

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...

Parution : 2015-06-09
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €

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