Tous les ebooks de Marta Massi en PDF et EPUB


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Télécharger le livre :  From Art to Marketing
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From Art to Marketing


Marta Massi


Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on...

Parution : 2023-03-09
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
52,74
Télécharger le livre :  Consumption, Production, and Entrepreneurship in the Time of Coronavirus
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus


Elena Gallitto , Paul Harrison , Marta Massi


This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by...

Parution : 2022-04-22
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
168,79
Télécharger le livre :  The Artification of Luxury Fashion Brands
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The Artification of Luxury Fashion Brands


Marta Massi , Alex Turrini


Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies,...

Parution : 2020-06-18
Format(s) : PDF, ePub
Éditeur : Palgrave Pivot
J'achète
68,56

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