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Biographie et livres de Richard B. McKenzie

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Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine.
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Téléchargez le livre : Microeconomics for Managers
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Microeconomics for Managers

Dwight R. Lee , Richard B. Mckenzie , D. Eric Schansberg

Cambridge University Press

2024-03-28

PDF, ePub

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its...

71,40 €

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Tous les ebooks de Richard B. McKenzie en PDF et EPUB


5  résultat(s)
Télécharger le livre : A Brain-Focused Foundation for Economic Science
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A Brain-Focused Foundation for Economic Science

Richard B. Mckenzie

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay,...

Parution : 2018-06-06
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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89,66 €
Télécharger le livre : Microeconomics for MBAs
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Microeconomics for MBAs

Dwight R. Lee , Richard B. Mckenzie

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook...

Parution : 2016-07-18
Format(s) : PDF, ePub
Éditeur : Cambridge University Press
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87,41 €
Télécharger le livre : HEAVY!
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HEAVY!

Richard B. Mckenzie

America’s emerging “fat war” threatens to pit a shrinking population of trim Americans against an expanding population of heavy Americans in raging policy debates over “fat taxes” and “fat bans.”  These “fat policies” would be designed to constrain what people eat and...

Parution : 2011-09-30
Format(s) : ePub
Éditeur : Copernicus
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28,47 €
Télécharger le livre : Predictably Rational?
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Predictably Rational?

Richard B. Mckenzie

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory...

Parution : 2009-10-21
Format(s) : ePub
Éditeur : Springer
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84,39 €
Télécharger le livre : Managing through Incentives
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Managing through Incentives

Dwight R. Lee , Richard B. Mckenzie

Incentives are the most powerful tools executives can use to improve worker performance. This is particularly true in today's empowered workplace, where incentives can ensure that workers apply their initiative toward company goals. Now, in this groundbreaking book,...

Parution : 1998-09-24
Format(s) : PDF
Éditeur : Oxford University Press
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27,98 €

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