Tous les ebooks de Mike Friedrichsen en PDF et EPUB


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Télécharger le livre :  Competitiveness in Emerging Markets
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Competitiveness in Emerging Markets


Mike Friedrichsen , Datis Khajeheian , Wilfried Mödinger


This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of...

Parution : 2018-05-14
Format(s) : PDF
Éditeur : Springer
J'achète
199,99
Télécharger le livre :  Digital Transformation in Journalism and News Media
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Digital Transformation in Journalism and News Media


Mike Friedrichsen , Yahya Kamalipour


This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global...

Parution : 2017-05-03
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
189,99
Télécharger le livre :  Handbook of Social Media Management
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Handbook of Social Media Management


Mike Friedrichsen , Wolfgang Mühl-Benninghaus


Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...

Parution : 2013-05-28
Format(s) : ePub
Éditeur : Springer
J'achète
199,99

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