Tous les ebooks de Laura R. Oswald en PDF et EPUB


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Télécharger le livre :  Doing Semiotics
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Doing Semiotics


Laura R. Oswald


The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing...

Parution : 2020-06-03
Format(s) : ePub
Éditeur : OUP Oxford
J'achète
28,98
Télécharger le livre :  Doing Semiotics
Ajouter à ma liste d'envies

Doing Semiotics


Laura R. Oswald


The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing...

Parution : 2020-06-03
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
28,98
Télécharger le livre :  Creating Value
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Creating Value


Laura R. Oswald


In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact...

Parution : 2015-01-22
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
33,81
Télécharger le livre :  Marketing Semiotics
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Marketing Semiotics


Laura R. Oswald


Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...

Parution : 2012-02-16
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
49,51
Télécharger le livre :  Marketing Semiotics
Ajouter à ma liste d'envies

Marketing Semiotics


Laura R. Oswald


Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize,...

Parution : 2012-02-16
Format(s) : ePub
Éditeur : OUP Oxford
J'achète
49,51

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