Tous les ebooks de Felipe Pantoja en PDF et EPUB


3  résultat(s)
Télécharger le livre :  From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Ajouter à ma liste d'envies

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace


Felipe Pantoja , Shuang Wu


The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic...

Parution : 2022-04-04
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
221,54
Télécharger le livre :  Enlightened Marketing in Challenging Times
Ajouter à ma liste d'envies

Enlightened Marketing in Challenging Times


Nina Krey , Felipe Pantoja , Shuang Wu


This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World...

Parution : 2020-09-17
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
148,39
Télécharger le livre :  Marketing Opportunities and Challenges in a Changing Global Marketplace
Ajouter à ma liste d'envies

Marketing Opportunities and Challenges in a Changing Global Marketplace


Nina Krey , Felipe Pantoja , Shuang Wu


This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big...

Parution : 2020-06-15
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
232,14

Restez informé(e) des événements et promotions ebook

Paiements sécurisés

Paiements sécurisés