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Sensory and Consumer Research in Food Product Design and Development

Jacqueline H. Beckley , Howard R. Moskowitz , Anna V. A. Resurreccion

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert...

Parution : 2012-01-24
Format(s) : PDF, ePub
Éditeur : Wiley-Blackwell
Collection : Institute of Food Technologists Series
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